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Friday, September 11 • 3:00pm - 4:00pm
[SELF] Empire building through a cause: A responsibility to your brand & to your kids presented by Responsibility.org

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Hear from Responsibility.org National Advisory Board member and parenting expert Deborah Gilboa, MD, journalist and founder of Hispana Global Jeannette Kaplun, Blogalicious co-founder Stacey Ferguson moderated by parenting expert and blogger at Tech Savvy Mama Leticia Barr about how to build your empire on the basis of your beliefs and the importance of that to your credibility. Learn from influencers who have built multi-year sponsor relationships based on their ability to influence online regarding critical parenting topics (underage drinking, online safety, etc.). Join us for a thoughtful conversation about the importance of authenticity online and in front of your kids. We’ll empower you to build your empires around something that you’re passionate about, using your creative space to voice a positive message.

avatar for Leticia Barr

Leticia Barr

Leticia is the founder of the award winning Tech Savvy Mama, a site that assists parents in navigating the ever-changing world of technology.  She uses her experience as a former teacher and technology specialist for a large DC Metro area school system to share new technology and educational resources, including her passion for hands-on science, technology, engineering, and math (STEM) activities. Through her blog, Leticia also... Read More →
avatar for Stacey Ferguson {Justice Fergie}

Stacey Ferguson {Justice Fergie}

Chief Curator, Blogalicious
Featured in The Washington Post, EBONY, Black Enterprise, Southern Living, and on NPR, The Tom Joyner Morning Show, Mashable, FOX, The Root, and more, Stacey is a sought-after influencer coach, media personality, digital brand strategist, content creator, public speaker, and Chief Curator of the Be Blogalicious community and conferences celebrating diversity among women in social media.  As Founder of Justice Fergie Lifestyle... Read More →
avatar for Deborah Gilbora, MD

Deborah Gilbora, MD

Respected parenting and youth development expert, Deborah Gilboa, MD, is the founder of AskDoctorG.com.  Dr. G’s passion for raising kids with character makes her a popular family physician, media personality, author and speaker.  A parent of four sons, she inspires audiences with her illuminating stories and actionable tools to develop crucial life skills in children ages 2-22. Dr. G is a board certified family medicine... Read More →
avatar for Jeannette Kaplun

Jeannette Kaplun

An award-winning bilingual journalist and TV personality featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, Un Nuevo Día, Tu Día Alegre and other shows, Jeannette Kaplun has successfully managed to forge a multimedia career in both English and Spanish as a lifestyle expert, internationally recognized parenting writer and conference speaker. Born in El Paso, Texas, and raised in Chile... Read More →

avatar for Responsibility.org


The Foundation for Advancing Alcohol Responsibility (Responsibility.org) is a national not-for-profit that leads the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam Suntory Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Edrington; Hood River Distillers, Inc.; and Pernod Ricard USA. For nearly 25 years, Responsibility.org has transformed countless lives... Read More →

Friday September 11, 2015 3:00pm - 4:00pm
Grand Ballroom III

Attendees (10)